About Crown City Basketball

★★★★★

Crown City Basketball is built on nearly 20 years of coaching and athlete development, with a core belief that every player deserves an opportunity to participate—regardless of experience level. Our program is dedicated to fostering an environment of acceptance, integrity, and empowerment, where your athlete can discover their potential, follow their dreams, and become the best version of themselves. By collaborating with coaches at all levels—from recreational leagues to Division 1 University programs—we strive to prepare your athlete for success.

Our program is centered around the motto, “Lead with heart. Play with honor.”. We teach our athletes to approach basketball and life with integrity, kindness, and authenticity. We “Lead with heart.” by showing compassion, empathy, and determination—putting effort and care into our actions and being a leader on and off the court. We “Play with honor.” by emphasizing fairness, respect, and honesty in every play and interaction, valuing character over winning.

Together, these principles encourage our athletes to develop not just their skills on the court, but also their integrity and respect for others, fostering a positive and empowering environment. Every athlete can be part of our family and grow in character, confidence, and lifelong success.


J Herken

Founder and Head Coach

Royce Russell

Assistant Coach

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Damaris Houston

Performance Development Coach